Teriyaki Boy set the category between quick service and high end Japanese restaurants by offering Japanese favorites at a reasonable price.
Being in the industry for more than a decade, an aggressive re-branding campaign was done to update its logo and interiors, thus communicating the brand’s thrust of keeping pace with its young and discriminating market.
Today, the brand continues to create exciting new dishes while maintaining high levels of quality ingredients and cooking procedures.
Teriyaki Boy stores are targeted toward locations that assure market sustainability, and periodic assessment of existing store locations is being done by the Company.
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